Houdini + Unreal + Speedtree
Ford Maverick F-150 & Lobo™ trucks
Procedural urban landscapes
At Digital Giants, I created two distinct urban landscapes for the Ford Maverick website, specifically tailored to showcase the F-150 and Lobo™ models.
The city was made taking a part of the main street of Boston. We added some building assets to give it a more modern touch, and we added a tunnel to close the sequence.
Making of
This environment has been used for the video in the Hero section on the Ford Maverick landing page https://www.ford.com/trucks/maverick/2025/
Mexican Urban landscape for Ford Maverick Lobo™
I created also this second environment inspired by the Mexican urban landscape. Used on the model intro video on the website. https://www.ford.com/trucks/maverick/2025/performance/#container-acdd13b257